Top Trends 2023 - Content Marketing

It's not magic; it's talent, sweat and content that helps any company to stand apart. (We hope Bertram won't mind that we stole his quote, ha-ha!). Jokes apart, robust Content marketing is a bridge between the company and its audience and helps starts ups like Pied Piper to create and distribute relevant and valuable content to potential customers. Content marketing is an unending appetite for new things, which makes it perfect for companies like Pied Piper looking to create a sustainable relationship with their audience. Hence, entrepreneurs need to keep themselves up to date with Content Marketing Trends.
 
It's also a fact that there are so many Content Marketing Trends that it's hard to keep track of them all. For instance, visual content, Artificial Intelligence, voice search, Account Based Marketing and identifying touchpoints were the Content Marketing Trends that ruled 2022; similarly, some trends are all set to take over 2023. So, where should you start? How about this article that covers the top 5 Content Marketing Trends of 2023, including why they matter and how you can use them to improve your strategy? Sounds exciting, right? Well, many more exciting things are coming your way; read on.
 

Trend 1: Interactive Content Will Be The Key To Staying Active!

 
The content marketing world has undergone a sea change and is no longer limited to printed advertising or media advertisements. Shortly, textual information will not be enough as businesses will need to interact with their potential customers one-on-one and trim their content accordingly. This new concept of content marketing is called interactive content marketing, which will go beyond posting blog posts and articles about your company.

Surprisingly, Chris Bennett, an American singer and music composer, agrees with the power of interactive content. In her words, "People will come to your site because you have good, compelling content. You need to hit it from all angles: blog posts, articles, graphs, data, infographics, interactive content – even short pictures when you Tweet." One way to utilize interactive content will be – quizzes. Interactive content in the form of quizzes will not just make the content engaging but will be the richest source for data collection and an asset to compile information about the user’s purchase preferences. Awesome, right?
 
TechDogs' Opinion: Interactive content will demand creating unique content that will drive followers to your site, increase brand awareness and improve customer conversion rates. Hosting personality quizzes, using infographics and adding short videos to different sections can be great ways to make your content more interactive. Fortunately, some tools help you churn out interactive content in no time at all. For instance, ThingLink is a tool that enables businesses with integrating interactive videos, images and other media into the content. Besides, certain tools step in with features like interactive maps, VR videos, image labeling and infographics and make your task of creating content easy-breezy.
 

Trend 2: ChatGPT Will Revolutionize How Marketers Create Content

We bet you already know that Artificial Intelligence is constantly changing the world. In 2023, it will enter the mainstream for marketers through the introduction of ChatGPT. It is a chatbot-based interface launched by OpenAI in November 2022, based on the GPT-3.5 family of large language models that use AI to generate textual content. If you’re wondering about its popularity, all you need to know is that ChatGPT crossed one million users within a week of its launch! #JustWow

It will assist marketers in producing personalized automated responses to customer inquiries, create high-quality content for email, social media or other marketing campaigns as well as guide customers through the entire buying journey with relevant content. Yes, marketers will only need to input their content requirements and AI will do the rest!

Furthermore, ChatGPT will help marketers with content research by identifying root keywords that marketers must use to improve their landing pages, blog posts, social media posts, Pay Per Click (PPC) campaigns, emails, etc., so they can strengthen their content optimization strategies. ChatGPT will also improve the performance of customer care chatbots, allowing them to provide more intelligent and tailored responses to enhance customer interactions. From creating content marketing schedules to writing initial drafts and doing SEO research, ChatGPT will become every marketer's most trusted aid!

TechDogs' Opinion: We believe that the AI revolution is real - and marketers need to get on board with ChatGPT! It is a one-of-a-kind AI-enabled interface that can hold human-style conversations and react immediately based on the context. We believe marketers will use conversational AI tools such as ChatGPT to create exciting, new content on specific user interests to increase engagement on a brand's website or social media channels. ChatGPT's ability to respond to customer inquiries quickly and accurately will increase the marketing ROI and ensure more tailored customer experiences across various marketing touchpoints. We are confident that marketers who integrate this cutting-edge AI technology will develop an outstanding real-time content marketing strategy in 2023.
 

Trend 3: Virtual Reality Will Spin Your Content On New Degree

 
Why stick to the written word when you can literally demonstrate what you are offering to your users and prospects? In the year ahead, content marketing will not be limited to images, videos and long-form articles and copies – rather virtual reality will drive the way marketers present their brand to their target audience.
 
After all, virtual reality (VR) has already taken the world by storm. From futuristic movies like Ready Player One to the latest smartphone apps, virtual reality is everywhere. So, why keep it away from the content marketing world? It has already revolutionized the marketing techniques of the real estate industry and the hospitality sector. Have you tried the 360-degree hotel room view feature of any hotel or booking website? #ItsSuperAmazing
 
We also have numbers backing this prediction. A study by Statista predicts that by 2027, the number of users in the AR & VR market is expected to amount to USD 2593.1 million. With this recent resurgence of virtual reality, marketers have been scrambling to find innovative ways to use it in their content marketing. After all, marketer love to tap into trending technology, don’t they? 

TechDogs Opinion: While we’re excited to see VR-centric content marketing initiatives, we believe that it won’t come easy. There’s no denying that virtual reality is increasingly becoming common, thanks to low-cost options like Google Cardboard and the Samsung Gear VR. However, creating fully-fledged VR content will require specialized skills that most companies don't have on hand. Not that it would stop brands from trying. We bet they’d master it in no time (if they approach it tactfully!). In fact, top brands like IKEA have already incorporated VR into their content marketing strategies. IKEA has launched virtual stores for online customers by integrating VR into their app for exploring room departments at any time. [#TradeSecret: You can always leverage on platforms like Facebook360, YouTube360, Snapchat or Vimeo 360 to build VR capabilities.]
 

Trend 4: Content Experience And Hyper-Personalization Will Go Hand In Hand

 
We’ve all seen marketing emails addressed to us with our names, right? For the longest time, that had been the go-to tact for personalization and customization. However, in 2023, marketers plan to go beyond this and bring hyper-personalization into their content marketing strategies. You’d not only get an email that’s exclusively addressed to you but also one that has content specific to your interests and preferences.

That’s exactly what marketers (such as yourself!) should tap into! We don’t mean that you must send personalized emails to everyone – we mean you must create hyper-personalized content marketing experiences for your users based on their interests and intent data! #TechDogsDoesIt

Even your customers are looking for such experiences. In 2020, Statista conducted a survey in which 42% of respondents agreed that it's essential for them to see personalized content online. After all, Netflix is already acing this trend with their personalized recommendations based on your viewing history!

TechDogs Opinion: We strongly recommend tapping into this experience! Content experience has the power to encourage users to continue engaging with your content, thereby increasing the likelihood that they will act on your site. On the other hand, hyper-personalization will involve various facets such as user research, interaction design and user testing that build and define the complete user experience of your product or service with your content at its core. Hyper-personalization will be a data-centric content marketing strategy that will leverage Artificial Intelligence (AI), data automation and analytics to generate highly personalized content for customers. So, bringing these two forces (content experience and hyper-personalization) can open new gates of possibility for your brands.
 

Trend 5: Diverse And Inclusive Content Will Be The Best Duo For Content Marketing

When thinking about what content to produce, it's tempting to churn out another list of 10 blue-chip stocks or another article on why the world's end is coming (pun intended). However, to stand out from the crowd, you need to create content others aren't producing. Diverse and interactive content will be one of the effective alternatives for you to stand apart. It will be a type of content that has been written, spoken, or produced in a way that accounts for the different experiences of people from various backgrounds.
 
Content-rich in diversity, inclusion and representation will give your audience exactly what they crave. If you don't believe us hear it from one of the studies from Microsoft that suggests 76% of brands are more likely to support authentic brands in their advertising; so, why not drive authenticity in your content? For instance, in 2020, Nike won inclusive marketing with their 'You can't stop us' campaign. This video had content that combined diversity and inclusivity.
 
TechDogs Opinion: You know some tools help businesses to use more inclusive language. These tools are not just economical but also help you spot loopholes in the content and fill those gaps with more inclusive content. In fact, some tools flag non-inclusive language and make alternate suggestions. Besides, the market also presents inclusive language guides that will help you avoid coarse language and refine the content. You can also seek the assistance of bots to automate your inclusive language or else you can create bots that will alert you when you use exclusionary terms. Long story short, the market is full of innovative and pocket-friendly options to take your content marketing strategy to new heights by leveraging the power of diverse and inclusive content.
 

Let's Call It A Wrap!

 
Content marketing has grown exponentially in the last few years. Companies that use content marketing continue to do so, while new businesses like Pied Piper are adopting recent trends. Studying Content Marketing Trends is a powerful way for such brands to reach their target audiences and create memorable experiences. So, interactive content, lifecycle content marketing, virtual reality, hyper-personalization and diverse and inclusive content are the trends to look forward to in 2023! With that, it’s time to call it a wrap.