Content Marketing Trends To Watch In 2025

Getting seen, heard, remembered, respected and admired are traits that all businesses love. That’s what they strive for with each post they put out on social media, with each advertisement they push and with each blog post they publish.

Unfortunately for Hancock, that seemed like a pipe dream. That was until he adopted Ray Embrey’s public image revitalization program. Hancock had to heed the feedback of the general public (and law enforcement authorities) and work hard to rebuild his reputation.

Despite harboring doubts, Hancock followed Ray’s advice and was successful in winning over the admiration of the general public (and, well, law enforcement folks too).

Essentially, Hancock said and did the right things and people started taking him seriously. Not just that, they began laying their trust in him and in Ray, who became known as the man behind the new-and-improved Hancock.

This is what brands and businesses aim for and why they use content marketing. In particular, staying ahead of b2b content marketing trends is crucial for building authority and trust among industry peers, as it helps portray them as trustworthy, innovative and creative leaders delivering high-quality, effective and efficient products and services.

To do that, they must leverage the latest Content Marketing Trends to reach their target audience and others in an effective and engaging manner, ensuring they stay ahead of the evolving trends in content marketing.

While the top Content Marketing Trends Of 2024 saw generative artificial intelligence (GenAI) play a major role in delivering personalized experiences, that’s expected to continue. To do so, first-party data collection was a key driving force, while dynamic and interactive content worked to enhance experiences. This also sprouted the enablement of hyper-personalization and hyper-segmentation, which was blended with a growing importance for social media. Going forward, these strategies will continue playing an important role and be joined by others.

So, are you ready? It’s time to jump into the top Content Marketing Trends Of 2025 — including the most impactful content marketing trends 2025 has to offer!
 

Trend 1: AI With A Human Touch Will Continue To Reign Supreme

Just like Hancock, artificial intelligence (AI) has been around for a long time. However, the introduction of generative AI (GenAI) has boosted its adoption. It will continue to dazzle, especially considering how such tools become more sophisticated and capable of delivering personalized content with each iteration. It enables brands to instantly craft highly personalized content that can be tailored to individual user preferences and behaviors, spanning blog posts, social media captions, images, videos emails and more. Essentially, it allows them to deliver more relevant and engaging messages to their audience at a fraction of the cost, effort and time.

While GenAI enables a cost-effective, scalable, time-saving and productive way for brands to reach specific audiences with tailored content, the inclusion of a human touch will be key in creating messages that resonate with customers more effectively in 2025. This will be especially helpful in identifying pain points, where AI will analyze customer data and scope out areas for improvement, guided by emotionally intelligent humans.

A survey of 2,000 UK and US participants by Digital Asset Management (DAM) company Bynder found that 50% of consumers can spot AI-generated copy and 30% found such content in chatbots meant the brand was impersonal. For website copy, 26% felt the brand is impersonal and 20% thought it was lazy. For social media, the numbers were 25% impersonal, 20% untrustworthy, 20% lazy and 19% uncreative.

According to Warren Daniels, CMO at Bynder, “As AI advances and an increasing number of marketers use it for content creation, it’s important that we don’t lose sight of best practices. Our research goes to show that as AI use increases, the most important element of a marketing campaign should be the human touch.”

TechDogs Takeaway:
 

• Businesses must utilize AI-driven tools to automate content creation, from blog posts to social media posts, to improve content production efficiency and free up creative teams to focus on strategy, innovation and emotion.

• Businesses must implement AI systems that analyze user engagement and feedback in real time and optimize content based on performance metrics such as click-through rates, dwell time and conversions.

• Businesses must adopt AI-generated interactive content such as chatbots, personalized quizzes and virtual experiences to engage users while supplementing it with a human touch to foster deeper connections with customers.

 

Trend 2: Voice Search Will Optimize Content Marketing

Everyone’s voice matters. That’s something Hancock found out the hard way. Don’t worry, it’s a much easier path for you!

In the last few years, voice search technology has come to the forefront of content marketing. A growing number of users rely on smart speakers and virtual assistants such as Alexa and Siri on a daily basis, leading to businesses realigning their strategies. This technology enables hands-free, screenless interactions that help customers access information, gain assistance in shopping, plan their day, get recommendations and suggestions, hear the daily news and weather updates and a whole lot more.

As a result, content creators are reshaping their content to reflect long-tail keywords and phrases that align with how people speak naturally. The idea here is to create more friendly and convenient user experiences through natural language. This is why the content used is designed to be more conversational and is being optimized for humans rather than SEO. Industries such as marketing, commerce and media and entertainment have seen the biggest benefits, while others are also entering the sector.

Statista finds that more than 25% of people from Western countries use digital voice assistants several times a day. Furthermore, by the end of 2024, voice assistants are expected to grow past the world’s population to reach 8.4 billion units.

E-commerce and media giant Amazon integrated advanced voice search capabilities into its Fire TV to recognize actors, genres, plots and quotes. Amazon’s Senior Manager of Software Development, Jitesh Mehta, said, “Fire TV search was enhanced to use the natural language interpretation of the question and answers available from Alexa to be able to surface a relevant movie or TV show.”

TechDogs Takeaway:
 

• Businesses must optimize their content for conversational keywords by focusing on long-tail keywords and phrases that mimic how people speak rather than how they type.

• Businesses must structure their content to provide concise, direct answers that are ideal for voice search results and can use FAQ-style formats to improve the chances of content being picked up in voice search queries.

• Businesses must optimize their content for local search, updating Google My Business and using geo-targeted keywords can increase relevance in voice searches.

 

Trend 3: Video Content Will Engage The Masses

You’ve got to see it to believe it!

Videos, both short and long, are a fun and creative way to communicate, sell products or influence people. The popularity of short-form films, such as Instagram reels and TikTok videos, has grown tremendously in the recent past, owing to their engaging and easily digestible nature. With reduced attention spans, brands can use such videos to share complex information quickly through entertaining, engaging and brand-tone-focused videos. Typically, these videos are between fifteen seconds to one minute and are ideal for testimonials, quick virtual tours, sneak peeks, simple tutorials, funny behind-the-scenes moments or other snippets.

Ahead of this, long-form videos enable detailed product demos, expert opinions, in-depth analyses, educational videos, corporate videos, focused stories and more. The integration of high-quality video technology mixed with interactive experiences such as augmented reality (AR), virtual reality (VR) and mixed reality (MR) have enhanced experiences. Additionally, the introduction of generative AI (GenAI) video tools has enabled brands to instantly create and edit videos with simple prompts. It’s important to have a strategic marketing mix when sharing videos across their website, social media channels, video streaming platforms or other channels, to maximize reach and engagement.

According to Brick Road Media, a survey found that 89% of consumers wish to see more videos from brands, while The Work Crowd noted that 96% of people like product explainer videos and 89% said it swayed their decision-making.

“People want more videos than ever. I mean, the percentage growth and watch time was shocking,” said Chris Savage, the CEO of Wistia, a video marketing platform for businesses, adding, “People really believe that you need video, and they expect everyone to be able to make it. I've been doing this for almost 18 years, and I've never seen this before.”

TechDogs Takeaway:
 

• Businesses must leverage short-form videos and create concise, captivating videos (under 60 seconds) to capture audience interest quickly, especially on social media platforms as attention spans are shrinking.

• Businesses must make video content more searchable through voice and image recognition to ensure their videos are optimized with accurate metadata and transcripts for better discoverability.

• Businesses must integrate immersive technologies such as augmented reality (AR) and virtual reality (VR) to create memorable, interactive experiences that elevate storytelling and drive deeper engagement.

 

Trend 4: Interactive Experiences Will Enable Life-Like Experiences

We know we already covered interactive experiences such as AR and VR in video content (see Trend #3) but that’s only one avenue of it. Interactive content expands to include polls, quizzes, competitions, games and more. The idea of using interactive content is to engage and captivate your target audience and drive them to view dedicated landing pages or complete specific actions. Essentially, any type of content that encourages interactions with existing or prospective customers can be considered interactive content. Albeit the hottest property on the block at the moment is AR and VR, with MR (mixed reality) and XR (extended reality) coming up.

These technologies enable brands to provide customers with realistic, immersive and life-like experiences of their products, offering them an enhanced and real-world understanding of owning or using the product. This includes the introduction of the metaverse, which offers a virtualized platform for users to interact with and purchase the products of various brands. These technologies offer applications for several industries, including education, healthcare, medicine, fashion, real estate, furniture, aviation, electronics and even automotive among others.

At an expo, Honda debuted its UNI-ONE, a first-of-its-kind, hands-free, personal mobility device that provides users with unique extended reality (XR) experiences. Termed “Honda XR Mobility Experience”, the platform blends digital environments with the joy of mobility.

Hirokazu Hara, the VP of New Business Development, at American Honda Motor Co., Inc., said, “With the Honda XR Mobility Experience, we are expanding the joy and freedom of personal mobility into entertainment applications. By combining the unique, physical experience of riding the Honda UNI-ONE with highly immersive digital entertainment, Honda is creating a brand new multimodal experience that takes extended reality technologies to the next level.”

TechDogs’ Takeaway:
 

• Businesses must analyze customer behavior and craft personalized AR/VR experiences that allow them to engage with brand narratives in a more immersive way to deepen customer connections.

• Businesses must introduce interactive elements like gamification to allow users to participate in challenges or simulations, which can also be delivered through AR/VR, boosting engagement.

• Businesses must ensure seamless integration across multiple platforms, from mobile apps to web browsers, enabling users to access interactive content on their preferred devices.

 

Trend 5: User-Generated Content Will Foster Credibility

While Hancock was a superhero who didn’t really need anyone to survive, he realized the importance of people’s approval and admiration when he cleaned up his act. That was something he was able to achieve by heeding what they had to say. Essentially, it was the people who made Hancock the powerhouse he was.

User-generated content follows a similar principle. Brands empower users to create content on their behalf, which is then shared on online platforms, such as social media sites, discussion forums, chats or others. These can include social media posts, testimonials, interviews, reviews, pictures, videos, reels and more. This type of content is reminiscent of word-of-mouth advertising and carries with it an air of trust, honesty, openness, authenticity and transparency. Brands can even supplement real user content with influencer marketing to highlight their causes and missions. Here, influencers can interview genuine users and compare how a brand aligns with their reviews.

As per Brick Road Media, 90% of all consumers feel user-generated content influences their buying decisions and can have a greater impact than promotional emails or results in search engines.

Video game company Electronic Arts AKA EA revealed plans to leverage user-generated content to generate “high-frequency, low-investment" growth methods. Along with the reveal, came EA CEO Andrew Wilson’s proclamation that the gaming company will deliver “bigger, bolder and more innovative experiences beyond the bounds of traditional games”.

Wilson said, “There is a fundamental shift across all media in how people are consuming sports and entertainment. They’re embracing social interaction and connection in and around the biggest IP, oftentimes augmented and amplified through high-frequency, low-investment user-generated content.”

This was an approach taken by Netflix too in its Black Mirror: Bandersnatch, where users could choose the storyline they liked best, with five possible endings. #WatchNow

TechDogs’ Takeaway:
 

• Businesses must encourage users to create content and share experiences by offering rewards, contests or gamified experiences to drive higher engagement and build brand loyalty.

• Businesses should focus on highlighting genuine customer stories and testimonials to drive trust and emotional connections, which resonate more with audiences than polished brand content.

• Businesses must utilize UGC to personalize marketing efforts by integrating data insights, ensuring content aligns with audience preferences and reflects real-time trends in customer behavior.

 

To Sum It Up

Much like Hancock's journey to redeem his image and gain the admiration of people, content marketing helps brands build trust and foster authentic relationships with their audience. By staying ahead of trends such as AI-driven personalization blended with a human touch, voice search optimization, creative videos, interactive experiences and user-generated content, businesses can provide more engaging digital experiences while creating deeper connections with their customers.

Just like Ray Embrey's AllHeart initiative, it's all about making your brand memorable. While using the moon to beam down your logo is near impossible, the right content marketing strategy can certainly bring your brand into the spotlight in 2025.