Hiring News
Ovative Hires Veteran Marketer Annie Zipfel As Next EVP
By PR Newswire
MINNEAPOLIS, Oct. 18, 2022 /PRNewswire/ -- Ovative Group, an independent media and measurement firm, named their newest Executive Vice President of Media, Annie Zipfel, out of their Minneapolis Headquarters. Zipfel will oversee client delivery and growth across paid and owned media (digital, traditional, retail media) and creative services. She will lead a team of over 240 media experts. Zipfel will bring her deep expertise in marketing and leading teams to scale the impact Ovative is having for current clients and expand its services to new, top national brands.
Zipfel has 30 years of marketing experience for retail and consumer product brands. As former Chief Marketing Officer of Andersen Windows & Doors, Vice President of Marketing, Loyalty Innovation, and Personalization at Starbucks, and leadership roles at REI, Target Corporation, and General Mills, Zipfel understands how to develop marketing strategies that connect consumers with brands to drive success. She will report to Dale Nitschke, CEO and Founder of Ovative Group.
"Annie Zipfel is an exciting addition to our amazing leadership team," said Dale Nitschke, CEO and Founder of Ovative Group. "She brings B2C and B2B marketing expertise and has served in leadership roles, including CMO, for several great brands and companies," said Nitschke. "Annie's energy, expertise, and growth mindset will enable us to continue to elevate our great work for our clients."
Zipfel's role will help Ovative transform the measure of marketing success. Ovative has created a new approach to measure and optimize marketing investment, called Enterprise Marketing Return (EMR), replacing ROAS as the media metric of the past. When moving from ROAS to EMR, client's remix between 25-40% of their marketing spend, and within the first 12 months experience a 25% increase in return. This is a powerful unlock for Ovative's new EVP of Media to be able to bring to the market. Ovative helps changemakers like Coach, Kate Spade, Sleep Number, General Mills, Domino's, and CVS Pharmacy, to name a few, drive measurable performance. Under Zipfel's leadership, this list will only continue to grow.
"I'm excited to bring my marketing experience to help drive growth for Ovative's clients," said Zipfel. "It is my honor to join this incredible group of leaders, including a significant presence of female leaders."
At Ovative, over 62% of the VP+ Leadership team is female compared to the corporate average of 35%. The strength of Ovative's leadership team reflects the inclusive culture that is intentionally built each day and continued dedication to elevating new perspectives. Ovative is proud to welcome Annie Zipfel's perspective to the organization.
Ovative Group is an independent media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement, and consulting together under one roof to measure the holistic impact of marketing on clients' total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative's team of marketing experts serves as a trusted partner for its national world class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Star Tribune's Top Workplaces, Minneapolis/St. Paul Business Journal's Fast 50, and Inc. 5000. For more information about Ovative, visit ovative.com or follow Ovative on Facebook, Instagram, LinkedIn, and Twitter.
Media Contact:
Quinn Nystrom
Manager PR & Brand, Ovative Group
218-839-9992, quinn.nystrom@ovative.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/ovative-hires-veteran-marketer-annie-zipfel-as-next-evp-301652345.html
SOURCE Ovative Group
Like what you read? Head to the TechDogs homepage to find the latest tech content infused with drama and entertainment. We've got Articles, White Papers, Case Studies, Reports, Videos and Events - the complete lot to help you Know Your World of Technology.First published on Tue, Oct 18, 2022
Liked what you read? That’s only the tip of the tech iceberg!
Explore our vast collection of tech articles including introductory guides, product reviews, trends and more, stay up to date with the latest news, relish thought-provoking interviews and the hottest AI blogs, and tickle your funny bone with hilarious tech memes!
Plus, get access to branded insights from industry-leading global brands through informative white papers, engaging case studies, in-depth reports, enlightening videos and exciting events and webinars.
Dive into TechDogs' treasure trove today and Know Your World of technology like never before!
Disclaimer - Reference to any specific product, software or entity does not constitute an endorsement or recommendation by TechDogs nor should any data or content published be relied upon. The views expressed by TechDogs' members and guests are their own and their appearance on our site does not imply an endorsement of them or any entity they represent. Views and opinions expressed by TechDogs' Authors are those of the Authors and do not necessarily reflect the view of TechDogs or any of its officials. While we aim to provide valuable and helpful information, some content on TechDogs' site may not have been thoroughly reviewed for every detail or aspect. We encourage users to verify any information independently where necessary.
Trending PR Newswire
EWE NETZ Gmbh Has Chosen Overit To Innovate Its Workforce Management Processes
By PR Newswire
MY DR NOW Announces New Family Medicine Clinic Opening In Chandler
By PR Newswire
Manifest Global Launches As A Visionary Education Investment Firm With Strategic Investment In Kaaiser
By PR Newswire
Queclink Unveils WR310 Series, Redefining Industrial Connectivity With 5G And Wi-Fi 6
By PR Newswire
Tonaquint Launches New Brand, Valorc3 Data Centers
By PR Newswire
Join Our Newsletter
Get weekly news, engaging articles, and career tips-all free!
By subscribing to our newsletter, you're cool with our terms and conditions and agree to our Privacy Policy.
Join The Discussion