What Is Header Bidding?

Header bidding is the future of advertising. It is a revolutionary way to get your word out there and for every one to see and hear, and best of all, no more waiting for it. No more waiting for your ad server to figure out your best bid. No more leaving money on the table in the middle of a bidding war. No more wondering whether you're getting the most for your impressions. Header bidding lets publishers set up their auctions before they even call ad servers to ensure they get their maximum value from every appearance. In the process of the publisher setting up the ad units, they can enable header bidding, which means that they will collect bids from multiple ad partners before deciding which ad will display on the site. What are the benefits? Ad partners have less control over the ad supply and can't shut off their ads for specific inventory, so ad inventory is more liquid. Publishers have more control over ad inventory by enabling them to collect as many bids as they want before deciding which ad will display on their site. Header bidding is the next step in digital advertising. Header bidding allows publishers to sell ads more quickly and efficiently. It works by allowing multiple buyers to bid on an ad impression simultaneously through a single connection. This way, publishers can sell ad space in real time, so they don't have to wait for the highest bidder to come along. They can sell it right away! This allows them to get more money per ad impression without waiting around. They also reduce their risk of losing out on an opportunity because so many bidders are ready and pleasing to pay top dollar for your inventory. Header bidding isn't just better than waterfalling and is better than anything else!