What Is Data Intelligence?

Intelligence is a subjective thing but a great thing to have, nonetheless. The same goes for data. It's plenty good when you have it in huge quantity. Bring them together, and you can do a lot more. Data intelligence is like a delicious cake: it's sweet, tasty, and makes you smarter. That's right, data intelligence is the process of turning data into information and then using that information to make better decisions about your company's products, services, or investments. Data intelligence involves analyzing internal data to see how well your business is doing. It can also include evaluating external data from other sources to help you make better business decisions. The exact process of gathering and analyzing this data varies from company to company. Still, some common types of data used for data intelligence purposes are business performance metrics, online analytics such as web traffic analysis or social media analysis, event processing such as stock market activity monitoring or airline flight schedule monitoring, and even mining for new insights about your customers' preferences or behaviors. When you think about it, data intelligence is a lot like business intelligence. It's all about getting the correct information and making intelligent decisions. Wait, there's a big difference between them! Data intelligence focuses on the data used for future endeavors like investments. So, while they both have the same goal of making intelligent decisions based on information, data intelligence is more interested in what will happen down the road than it is in understanding past events. On the other hand, business intelligence is more focused on organizing data so businesses can use it in their day-to-day operations. They're more interested in ensuring that everyone on your team has access to your company's information so that they can do their jobs well and maybe even better!