TechDogs-"Top 5 Enterprise Marketing Management Software Of 2022"

Enterprise Technology

Top 5 Enterprise Marketing Management Software Of 2022

By TechDogs Editorial Team

TechDogs
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Overview

We believe that Spider-Man is one of the best superheroes of all time! Surely you remember when Uncle Ben told Peter Parker, "Remember, with great power comes great responsibility."  Although Uncle Ben originally said these words, they do true justice to Peter Parker, AKA Spiderman’s character. How? Let's find out!

Peter Parker was a multitasker and he did every task by taking complete responsibility and with dedication. Be it to impress and protect his moody teenage love affair or to fight villains that were out to destroy him and his family. Heck, he was so dedicated to his job that he clicked his own photographs as Spiderman and even delivered pizza- while being a friendly, neighborhood superhero! It is a wonder how he managed to keep it all together. 

If we say that there is software which is as good as Peter for multitasking, would you believe us? No, we are not goofing around – Enterprise Marketing Management Software is our Peter Parker who multitasks and completes all activities with responsibility and efficiency. If you are wondering, what is Enterprise Marketing Management Software? How is it like Peter Parker? Which one would be best for your organization? Then this article is just for you.

Stay with us, Spider-Man is about to take us into the world of Enterprise Marketing Management Software!
TechDogs-"Top 5 Enterprise Marketing Management Software Of 2022"-Balance Your Enterprise Marketing Like A Superhero!
What comes to your mind when you hear Spider-Man? A young, energetic boy who has the power to save the lives of people and travel by hanging on webs (just like a spider, duh!) that came out from his wrists. Not only this, this boy also has an immense fan following. What remains unnoticed here is his multitasking skills which actually help him balance “The Spiderman” with his life as an ordinary man.

Similarly, Enterprise Marketing Management Software (EMMS) helps businesses balance all their marketing facets by providing a single platform that serves all marketing needs including campaign management across various channels, customer experience management, analysis of campaigns and management of marketing sources. EMMS enables marketers to manage digital campaigns easier than ever before and empowers them to create scalable marketing campaigns that deliver stellar results. Not only this, in this fast-changing marketing world, an EMMS helps marketers do more with fewer resources! Sounds as resourceful as Spider-Man!

There are many Enterprise Marketing Management Software to choose from, which can leave you in a dilemma. Don't worry, #TechDogs is here to save you. We have created a list of the top 5 Enterprise Marketing Management Software to help you find the right Spider-Man for your business. So, without further ado, let's dive in...
 

Top 5 Enterprise Marketing Management Software Of 2022


Enterprise Marketing Management Software provides, monitors and maintains the marketing structure across an organization. It has a single platform that has integrated campaign management across channels (social media, web, mobile), customer experience management, analysis of campaigns, including conversions and marketing resource management.

Here are the top 5 Enterprise Marketing Management Software of 2022 that we recommend. Choosing the one for your organization is still your call. (Disclaimer - the order is random; you are who you choose to be!)
 
HubSpot Marketing Hub
HubSpot Marketing Hub
Aprimo
Aprimo
Adobe Marketing Cloud
Adobe Marketing Cloud
Oracle Eloqua
Oracle Eloqua
HCL Unica
HCL Unica


Tool 1: HubSpot Marketing Hub


The choice to be an ordinary software firm is no longer an option. So, here is the first EMMS on our list - HubSpot Marketing Hub. It was founded in 2006, as an American developer and marketer of software products for inbound marketing, sales and customer service. HubSpot has since won multiple customer review awards including #2 Best Global Seller for 2021 by G2. Apart from this, its customers include Frontify, VMware, Trello, monday.com and many others. After all, every marketer has heard of HubSpot!

TechDogs-"Tool 1: HubSpot Marketing Hub"-An Image Showing The Campaigns Tab Of The HubSpot Tool
HubSpot Marketing Hub is a powerful, easy-to-use platform comprising all marketing tools and data analytics features. This will help you to save time (so you can pursue your hobby of saving people from burning buildings while marketing, just kidding!), as well as with all the context you need to provide a personalized experience that attracts and converts the right customers to the scale. It is built as a part of the HubSpot CRM platform which will help marketers keep data at the center of everything they do. While using a Customer Relationship Management (CRM) platform, you can achieve an unparalleled alignment with sales to justify Return on Investment (ROI) and validate the investment. Multitasking, how does it do that?

Besides being a multitasker, HubSpot Marketing Hub can also be trusted for ad tracking and management, live chat, social media management and Search Engine Optimization (SEO).
 

Tool 2: Aprimo


Founded in 1998, Aprimo is a US-based company that develops and sells marketing automation software for enterprise business organizations. Not only this, it also provides Digital Asset Management (DAM) technology to enable marketers to reach their goals. Superpower, just like our superhero! Its customers include Bank of America, AT&T, YBS Group, among many other top brands.

TechDogs-"Tool 2: Aprimo"-A Screengrab Showing The Activity Board Of The Aprimo Tool
Spiderman is undoubtedly one of the best multitaskers. He performs every task with ease. Similarly, with Aprimo, you can manage your content operations and marketing management with one simple Enterprise Marketing Management Software. It is a complete solution for managing all aspects of content planning and creation for marketing purposes. It is a solution that integrates all aspects of your strategy and execution, breaks down department silos and provides analytics on the full spectrum of performance. With Aprimo, your team will spend their time and effort on content marketing and digital marketing strategies that drive business outcomes. You'll reach customers through the right channels - no more marketing to the wrong audience! It will also help you to create an impactful customer experience that is tailored to the needs of your business.

You can also rely on Aprimo for features such as campaign analytics, campaign planning, multi-channel campaigns as well as developing a contact database. #TheToolHasEverything
 

Tool 3: Adobe Marketing Cloud


Adobe, the parent company of Adobe Marketing Cloud, launched this software in 2012, with an aim to provide marketers with a go-to digital experience solution. The Adobe Marketing Cloud offers solutions for every industry, from travel to hospitality to retail. Right now, they boast thousands of brand assets worldwide, including two-thirds of Fortune 50 companies who rely on their Adobe Marketing Cloud with over 30.4 trillion transactions a year. #OneOfTheBest

TechDogs-"Tool 3: Adobe Marketing Cloud"-A Screengrab Showing The Analytics Tab Of The Adobe Marketing Cloud Software  
The Adobe Marketing Cloud is an integrated system of digital marketing solutions. Its tightly integrated solutions give marketers complete access to marketing technologies that focus on analytics, web and app experience management, testing and targeting, advertising, audience management, video creation/ manipulation/ distribution as well as social media marketing integration. With great ability comes great accountability. The platform offers convenience for businesses through competitive pricing so that the tool aligns with the business' size and demands.

Essentially, Adobe Marketing Cloud is a one-stop shop for all your marketing needs! It contains features like personalized customer experience, cross-channel marketing, data-driven marketing and many more to target or organize your audience and optimize marketing media use. Adobe also helps consolidate search campaigns with mobile and email channels in the same framework.


Tool 4: Oracle Eloqua


Oracle needs no introduction in the world of software, just like our Marvel hero, Spiderman, needs no introduction in the world of superheroes! Oracle's B2B marketing management solution, Oracle Eloqua, was launched in 2013. It has won 6 awards in Adweek's 2021 Readers' Choice: Best of Tech Partner Awards including the Marketing Cloud Automation Award and The Originator Award for Best Lead Management by The Markie Awards in 2021.

TechDogs-"Tool 4: Oracle Eloqua"-An Image Showing The Marketing Workflow Of Oracle Eloqua
Oracle believes that data is the most fundamental ingredient of success. Thus, this software provides marketers with the opportunity to connect data from multiple sources to make sure that they are delivering targeted messages to customers at the precise moment they are looking to engage. A smart marketing strategy! It also provides marketers with an intuitive way to accurately identify and prioritize the best leads. Its platform comprises of intelligent campaign management, flexible data management, accurate lead generation and insightful sales enabled tools to engage buyers through their preferred channels.

Apart from all this, Oracle Eloqua can be trusted with dynamic content generation, CRM lead integration and lead scoring.
 

Tool 5: HCL Unica


It all started in 2018, when HCL technologies, a global software company, acquired Unica and launched their EMMS - HCL Unica. It has been awarded as Gartner Peer Insights Customer Choice Award in 2020. Apart from this, HCL Unica was recognized as the leader in the G2 Winter 2022 Enterprise category and named "Easiest To Use” in the marketing category.

TechDogs-"Tool 5: HCL Unica"-A Screengrab Showing The Processes And Schedules Within The Unica Software
Unica is a cloud-native, fully integrated Enterprise Marketing Management Software that provides precision marketing at scale. Unica's goal-based marketing paradigm empowers marketers to align their strategies and be successful in achieving their goals like revenue targets, increased wallet share, customer loyalty and more. A software that helps others simply because it should be done, is without a doubt, a real superhero. With fully integrated key modules and in-built optimization, the platform provides marketing practitioners with end-to-end marketing capabilities for engaging customers. You can engage with customers across a wide variety of channels such as direct mail, email, SMS messages, Facebook ads and many others.

Besides all this, HCL Unica is also known for audience segmentation, centralized offer management, automated list generation and output formatting, contact data management, interaction history and attribution and reporting and analysis. #TheCompletePackage


Conclusion


You must have understood by now how an EMMS is more or less similar to Spiderman. Before we go - a little helpful hint - marketing teams are responsible for generating new leads, retaining existing customers and maximizing the lifetime value of each customer. Enterprise Marketing Management Software helps them make this process easier by providing a centralized location where marketers can keep track of all their marketing resources and initiatives.

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