
Marketing Technology
Top 5 Customer Experience Software Of 2023
By TechDogs Editorial Team

Overview
Along with other top-notch advice, they both (and others!) advise focusing on one aspect above everything else: enhancing the customer experience of your websites and apps.
However, advice alone can't help you better customer experience. You need to equip yourself with the right toolkit to identify and minimize customer experience gaps. Well, the good news is there are several tools available in the market, known as Customer Experience Software. Wondering what these tools are and how they can help?
Well, to understand how Customer Experience Software helps businesses and marketers, you don't need in-depth knowledge or industry experience. You only need to read on and explore the top 5 Customer Experience Software of 2023!
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Our experiences shape our opinions about things, people and places, right? That is why we always check up on reviews of movies, malls and hotels before going. Speaking of hotels, five-star hotels are often quite concerned about the reviews and opinions people make about them on social platforms and online sites. So, they make sure that the customers experience a happy stay and leave with smiles on their faces.
To ensure this, the hotel management would often go the extra mile to fulfil customers' requirements and give them personalized experiences. The customer experience is not limited to just hotel and hospitality industries; every company would ensure they offer the best customer experience, right?
Be it the experience of watching a new movie or providing financial services to investors. To ensure this, there are many Customer Experience Software that helps offer the best customer experience possible with feedback and personalization.
Here are the top 5 Customer Experience Software of 2023!
Top 5 Customer Experience Software Of 2023
Customer Experience Software helps optimize the overall customer experience. It includes customer feedback management, journey mapping, analytics, CRM, service, support and personalization. Customer Experience Software enables businesses to gather insights, understand customer preferences and provide personalized experiences. They help enhance customer satisfaction and drive loyalty and advocacy by delivering seamless interactions.
We have listed down the top five Customer Experience Software of 2023 – in random order!
Salesforce Service Cloud![]() |
Zendesk![]() |
Freshdesk![]() |
HubSpot Service Hub![]() |
Zoho Desk![]() |
Tool 1: Salesforce Service Cloud
Salesforce Service Cloud is a product of Salesforce, a leading Customer Experience Software company. Salesforce was founded in March 1999 in San Francisco, California, United States. The company has won numerous accolades for its customer service and support capabilities, like the International Data Corporation (IDC) Awards 2023. It has also been recognized as a leader in the 2023 Gartner® Magic Quadrant™ for enterprise low-code application platforms. Moreover, it has been a favorite partner for brands like T-Mobile, Adidas, American Express, Schneider Electric, Hulu, Canon, Marriott International, Unilever, The Coca-Cola Company and more!

Salesforce Service Cloud is a superhero-like platform offering omnichannel support. It lets you engage with your customers wherever they are - phone, email, chat or even social media. That's not all! With Service Cloud, you gain a 360-degree view of each customer, like having their personalized file of likes, dislikes and previous interactions at your fingertips. It's like having the superpower of knowing how to provide the best support.
Did we mention the AI-powered chatbots? These are all prepared with instant responses and automate routine inquiries, bringing efficiency and increasing productivity. Want to analyze your support operations? Service Cloud has got your back. It provides powerful analytics and reporting tools, giving real-time performance and customer insights. It's like having a crystal ball to guide your support strategy. That is something!
What You'll Love: Negligible downtime, Easy to scale, User-friendly interface, Value for money, Cloud Security.
Tool 2: Zendesk
Welcome to the world of Zendesk where customer support becomes an epic adventure! Zendesk was founded in 2007 and is headquartered in San Francisco, United States. This Customer Experience Software is a preferred partner for brands like Airbnb, Uber, Shopify, Slack, Dropbox, Tesco, Zillow, Vimeo, L'Oreal and Groupon. It has also won notable awards, including the 2023 G2's Best Software Product and Best Customer Service Product. These are only some of its many achievements to boast about!

Well, the best part of this customer journey software is its features! Zendesk equips you with a ticketing system that gives you superpowers and you'll breeze through tickets like a lightning-fast hero, tracking, prioritizing and resolving them efficiently.
What's more? With Zendesk, you assemble an elite team of support agents equipped with shared views and internal notes, ready to conquer any challenge that comes their way. When the battle gets tough, you unleash the power of automation, letting AI take care of repetitive tasks and freeing you up to focus on the more complex and meaningful interactions. So, gear up and join the Zendesk adventure! You can revolutionize the customer experience and create a world where customers experience only exceptional journeys.
What You'll Love: Advanced analytical capabilities, Cloud-first, Cloud security, Advance data security, Predictive analytics.
Tool 3: Freshdesk
Mango is known as a king of fruits. Well, we also have a candidate for “king of Customer Experience Software.” Freshdesk does not require any introduction. Owned by Freshworks, headquartered in Chennai, India, it was founded in 2010. While getting awarded as Gartner Peer Insights Customers' Choice for CRM Customer Engagement Center in 2020, it has partners like Panasonic, Honda, Cisco and MakeMyTrip.

This Customer Experience Software is loaded with features. It offers an easy-to-use interface, making it simple for support agents to navigate and resolve customer inquiries efficiently. Its intuitive design reduces the learning curve and improves productivity.
Moreover, Freshdesk allows businesses to provide support across multiple channels, including email, phone, chat, social media and even self-service portals. This enables customers to reach out through their preferred channels, fulfilling customer requirements. It is time to gear up and join the Freshdesk - a league of customer experience superheroes!
What You'll Love: Basic reporting, Advanced analytical capabilities, Chat/Email support available, Telephonic support, Easy to use.
Tool 4: HubSpot Service Hub
HubSpot Service Hub is the granddad of all Customer Experience Software. It is the product of HubSpot, one of the oldest software providing a satisfied customer experience since 2006. With clients like Trello, T-Mobile and Grammarly and headquarters in Cambridge, United States, HubSpot has won several awards, like the 2019 MarTech Breakthrough Awards for best overall customer engagement service

HubSpot Service Hub offers an all-in-one customer service platform to manage customer services and support. It includes ticketing, live chat, knowledge base, customer feedback management and automation. It's like having a go-to person for all your requirements, as it also integrates with HubSpot CRM, giving you a supercharged view of your customers and their needs. Wait, there's more!
HubSpot Service Hub equips you with the ability to have personalized and contextual conversations like a master of empathy and understanding. Let's not forget the magic of automation, as Service Hub's automation capabilities enable users to automate repetitive tasks like a wizard, saving precious time and energy. You'll have more time to focus on what truly matters: delivering exceptional support experiences. With reporting and analytics at your fingertips, you can unleash the power of data-driven decision-making. You'll unravel insights and spot trends taking you one step ahead in improving customer satisfaction!
What You'll Love: Outstanding performance, Hassle-free implementation, Live chat, Subscription-based, Monthly & Annual packages.
Tool 5: Zoho Desk
If Zoho Desk had been a hotel, it would have been a five-star one! Zoho Desk was founded in 2005, has headquarters in Chennai, India, while partnering with Suzuki, Netflix and Yamaha. Zoho Desk has received several accolades, including the 2020 SoftwareReviews Customer Experience Awards and the 2019 TrustRadius Top-Rated Awards.

The best part about this Customer Experience Software is its features. Zoho Desk enables businesses to provide seamless support across multiple channels, including email, phone, chat, social media and self-service portals. This ensures that customers can reach out through their preferred communication channel. It's like a customer support extravaganza!
Did we talk about Zoho Desk's reporting and analytics capabilities? It's like having a crystal ball that reveals the secrets of customer satisfaction, agent performance and support trends. With these insights, you can make data-driven decisions like a breeze. So, step right up and embrace Zoho Desk to witness a marvelous improvement in customer experiences like never before!
What You'll Love: Comprehensive dashboard, Prompt customer service, Budget-friendly, Free trial available, Monthly & Annual packages.
Conclusion
Customer Experience Software empowers businesses to deliver exceptional customer service and support. These customer journey software solutions combine powerful features like ticketing systems, knowledge bases, multichannel communication, automation and analytics to enhance the customer journey. Embracing these tools unlocks the potential to create memorable experiences that leave customers delighted and coming back for more. Here you saw the top five Customer Experience Software to consider in 2023.
While we have listed the top Customer Experience Software, businesses must choose the ones best suited to their needs. All the best!
Frequently Asked Questions
What Are The Top 5 Customer Experience Software Of 2023?
Salesforce Service Cloud, Zendesk, Freshdesk, HubSpot Service Hub and Zoho Desk are the top 5 Customer Experience Software of 2023.
How Does Salesforce Service Cloud Improve Customer Support?
Salesforce Service Cloud offers omnichannel support, providing engagement across various channels like phone, email, chat and social media. It provides a 360-degree view of each customer, AI-powered chatbots for instant responses and powerful analytics for real-time insights.
What Features Does Zendesk Offer For Customer Support?
Zendesk offers a ticketing system for efficient ticket tracking and resolution, shared views and internal notes for support agents and automation for repetitive tasks. It empowers businesses to provide exceptional customer experiences with ease.
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