Bit Rate and Business Model: The Science Behind How Our Bodies React to Video Quality

Read "Bit Rate and Business Model: The Science Behind How Our Bodies React to Video Quality."

With quality a huge concern for video streaming businesses, Akamai set out to uncover its real emotional effects on viewers.

Our groundbreaking study with biometric research firm Sensum has revealed that quality affects viewers enough to have a major impact on the success of your business model and brand.

Read our report for an in-depth look at the research results.

Key findings include:
 

• Higher bit rates produce 10% higher emotional engagement, even when viewers can’t see the difference
• Emotional engagement jumps 20% during intense moments streamed in high resolution
• 76% of viewers would stop using a service if problems like buffering kept recurring

No matter what type of streaming service you offer, you’ll find new insights to help you grow and retain your audience.