Digital Experience Data Management Guide
Data Management

Digital Experience Data Management Guide

Overview

Learn how the best brands track and optimize campaigns

Learn how leading brands globally are improving digital marketing performance through digital experience data management. This document shares the steps any organization can take to implement campaign tracking best practices and optimize spend based on richer insights.

This guide covers important topics including:

How to align campaign measurement with strategic marketing objectives
How to enforce a consistent classification taxonomy across teams and channels
How to optimize digital marketing based on reported performance metrics

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