Battle Plan: Multilateral Online Marketing (MOM)
Data Management

Battle Plan: Multilateral Online Marketing (MOM)


In the face of a tough economy, learn how to lower marketing costs and increase market share by effectively managing multiple online marketing initiatives at the same time.

Learn the benefits of a coordinated online marketing attack that leverages teamwork and shared data. "Battle Plan: Multilateral Online Marketing (MOM)" looks at everything from Search Engine Optimization and Paid Search to Video Marketing and Opt-in Email Marketing. Key topics include:
Maximizing online marketing initiatives
Sharing creative, data
Building teams
Improving Calls to Action
Effective timing of email marketing

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