The Data-Driven Marketer: The Power and Confidence to Let Data Drive Marketing
Data Management

The Data-Driven Marketer: The Power and Confidence to Let Data Drive Marketing

Overview

What is strategic, continuous data management, and what does it really mean to be data-driven?

The proliferation of marketing technology has created a big-data for marketing tsunami, and if not prepared you will get crushed. Marketing technology industry leaders are talking more and more about the role of centralized and always-on data management, and for good reason. In this eBook, you will learn:
The new B2B marketing mandate
How to solve your toughest data problems once and for all
How to maximize the investment already made in marketing automation
What is data unification and why you should care
How to obtain and leverage a 360⁰ customer view
How does data management impact your ability to tie marketing efforts to revenue
The core components of strategic data management
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