IDC surveyed users of Adobe Experience Manager Assets and found substantial ROI
The number of digital assets required to support all the digital experiences that marketers need to deliver today is growing exponentially. Budgets for content creation aren't growing to keep pace, however. This means marketers must find ways to streamline their content creation, management, and distribution processes.
IDC quantifies the value of Adobe Experience Manager Assets for organizations interviewed at an average of $3.17 million per year per organization over three years, which would result in an average three-year ROI of 366%. Adobe Experience Manager Assets generates this value by:
— Increasing the return on content investments by improving asset findability and reuse and by reducing redundant content creation efforts
— Accelerating time to value from marketing and brand campaigns by streamlining asset distribution
— Improving team productivity through workflow automation
— Reducing risk associated with the use of outdated or unapproved digital assets.