Marketing Automation -- Benchmark Summary Report
Business Intelligence

Marketing Automation -- Benchmark Summary Report


By Ascend2
  • Ascend2

Overview

This report covers the most challenging obstacles to marketing automation success in the year ahead and how marketers plan to overcome them.
 
Marketing automation has dramatically increased the effectiveness and efficiency of finding, nurturing and converting customers. But what will be the most challenging obstacles to marketing automation success in the year ahead and how will marketers overcome them? Get the latest research to learn about:

Finding, nurturing and converting customers automatically
Most important marketing automation objectives
Rating the success of marketing automation programs
Most challenging obstacles to achieving success
Resources used to perform automated marketing campaigns
Most important factors in choosing a system
Most useful metrics for measuring performance

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