Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance
Business Intelligence

Authority Leadership Marketing: Making Content the Cornerstone of Customer Engagement and Relevance


By CMO Council
  • CMO Council

Overview

Customer-centric content and authority leadership are critical to building brand trust, accelerating lead acquisition, and shortening selling cycles.

This article from a leading practitioner of content marketing demonstrates how B2B leaders like Symantec, Oracle, Cognos, SGI, and others are using peer-powered, insight-driven content campaigns to engage target audiences around highly relevant topics and conversations that drive measurable brand and business results. This is the first in a series of original articles and reports from leaders in the field of content marketing brought to you by the CMO Council’s Content ROI Center.

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