Fundamentally Changing How Products are Presented at Tradeshows
Networking Solutions

Fundamentally Changing How Products are Presented at Tradeshows

Overview

Learn how Network specialist, Ciena Corporation, won Globalcomm Best in Show Award.

The Challenge: To convey product features and benefits in a compelling way that converts marketing communication into sales transactions — without having the physical product present.

The Solution: The Kaon v-OSK®

The Results:
Globalcomm (NXTcomm) Best in Show Winner
Eliminated the need for physical products at tradeshows
85% reduction in recurring product shipping costs per year
Recouped over 800 hours of onsite product assembly and labor costs per year
Decreased travel expenses and support staff at events
Realized ROI within months of implementation
Repurposing 3D models for training, field sales and certification.

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