What Is Mobile Advertising?
Mobile advertising is like a lover's text. It's brief, simple, and to the point. unlike a lover's text, mobile advertising doesn't just say, "I miss you." It tells you exactly whom to call when you're craving that person again. It doesn't just say, "I love you." It lets you know precisely how long it will take for that love to be fulfilled with a push notification. It doesn't just say, "I want that, can you please bring it to me?" It tells you where to go (and how much it costs), so we clearly understand what we want from this relationship and what we're willing to invest in it! Mobile advertising has been overgrowing every year since its inception, with analysts predicting that this growth will continue. Mobile advertising is now a multi-billion dollar industry, with projections of up to $110 billion by 2021. Mobile advertising has helped businesses to connect with their customers by providing an easy and fast way to access information about their products or services. Mobile advertising has also become a convenient way for consumers to shop and compare prices on their mobile devices, increasing purchases. Mobile advertising is here to stay and will continue to grow and evolve as the industry adapts to technological changes and consumer preferences. Are you ready for a world of possibility? Mobile marketing is an exciting field that's growing every day. The Mobile Marketing Association (MMA) is a non-profit global trade association that fosters mobile marketing and advertising technologies. It regulates associated terms, specifications and best practices. MMA oversees international mobile advertising in messaging, video, television, and the Web. Now it's your turn to get in on the action! The MMA can help you start your mobile campaign today by providing access to various resources, including industry news, educational material, white papers and case studies.
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