What Is Mobile Advertising?

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Mobile advertising is like a lover's text. It's brief, simple, and to the point. unlike a lover's text, mobile advertising doesn't just say, "I miss you." It tells you exactly whom to call when you're craving that person again. It doesn't just say, "I love you." It lets you know precisely how long it will take for that love to be fulfilled with a push notification. It doesn't just say, "I want that, can you please bring it to me?" It tells you where to go (and how much it costs), so we clearly understand what we want from this relationship and what we're willing to invest in it! Mobile advertising has been overgrowing every year since its inception, with analysts predicting that this growth will continue. Mobile advertising is now a multi-billion dollar industry, with projections of up to $110 billion by 2021. Mobile advertising has helped businesses to connect with their customers by providing an easy and fast way to access information about their products or services. Mobile advertising has also become a convenient way for consumers to shop and compare prices on their mobile devices, increasing purchases. Mobile advertising is here to stay and will continue to grow and evolve as the industry adapts to technological changes and consumer preferences. Are you ready for a world of possibility? Mobile marketing is an exciting field that's growing every day. The Mobile Marketing Association (MMA) is a non-profit global trade association that fosters mobile marketing and advertising technologies. It regulates associated terms, specifications and best practices. MMA oversees international mobile advertising in messaging, video, television, and the Web. Now it's your turn to get in on the action! The MMA can help you start your mobile campaign today by providing access to various resources, including industry news, educational material, white papers and case studies.

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Related Terms by Marketing Technology

Maven

Maven is like duct tape. It holds the world together. It's also like a Swiss army knife. It can do anything except sing. Maven is a software project and tool primarily used with Java-based projects, but that can also be used to manage projects in other programming languages like C# and Ruby. Maven helps manage builds, documentation, reporting, dependencies, software configuration management (SCM), releases and distribution. Many integrated development environments (IDEs) provide plug-ins or add-ons for Maven, thus enabling Maven to compile projects within the IDE. Maven is a blacksmith: it takes raw materials and fashions them into something useful. The raw materials are your software project's source code; the result is a jar file containing your project's compiled classes. Maven isn't just a jar-maker. It also provides an easy way to organize your project's source code into modules, which lets you break up large projects into smaller pieces that are easier to understand and maintain. It helps you define dependencies between modules so that when you upgrade one module, Maven will automatically update any other modules that depend on it. Maven also has commands for automating everyday tasks like building, testing and publishing your project's artifacts (i.e., jars). Maven is like a chocolate chip cookie. The fundamental unit of Maven is the project object model (POM), an XML file containing information about the software project, configuration details that Maven uses in building this project, and any dependencies on external components or modules and the build order. This POM file is like the flour, sugar and eggs that go into making a chocolate chip cookie. You can't just make a cookie from those ingredients (unless you're good at baking). You also need some chocolate chips! In Maven's case, these are plug-ins that provide a set of goals that can be executed. Plug-ins handle all work. There are numerous Maven plug-ins for building, testing, SCM, running a Web server, etc., configured in the POM file, where some essential plug-ins are included by default. Like chocolate chips in cookies, these plugs allow us to add additional functionality to our projects while keeping everything together as one coherent entity.

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Managed Service Provider Platform (MSP Platform)

In a world where everything is managed, you need a managed service provider (MSP) platform. A Managed Service Provider Platform (MSP Platform) is a computing framework designed to offer network-based services, devices and applications to residences, enterprises or other service providers. This can be compared with the internet, which has all kinds of things on it, from web pages to blogs and even social media sites. The internet has been around for some time and manages itself well. This means that when we connect to the internet, we can access whatever we want, and we don't have to worry about configuring our computer or any other device before doing so. The same goes for an MSP platform as well - it allows us to connect our computers or other devices without worrying about them being configured first before connecting them up with the platform itself. As an IT consultant, organization or value-added reseller (VAR), you must keep track of all the firewalls, servers, and active directory servers you're responsible for. Sometimes, it takes work to keep up with all that information. That's where an MSP platform comes in. An MSP platform lets you remotely track all your firewalls, servers, active directory servers, exchange servers and switches from a centralized location. This way, you can ensure everything is working correctly—and if something isn't, you'll know immediately. In the age of managed services, it's no longer about "if" you need a managed service provider (MSP). It's about "how." Let's face it: no one wants to waste time with IT issues. That's precisely what happens when you don't have an MSP in place—you're stuck spending your time dealing with everything from security threats to server patches and alerts. A good MSP can offload these responsibilities, so you can focus on running your business without worrying about IT issues.

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Microsoft Private Cloud (MS Private Cloud)

Looking for a private cloud in the sky? Well we have a great solution for you and its MS private Cloud. When you're looking to build a private cloud solution, there are two options: build it yourself or use a ready-made solution. If you make it yourself, you'll need an infrastructure that includes servers, storage and networking equipment – all expensive and time-consuming to manage. Plus, if something goes wrong with your hardware or software, it can be challenging to pinpoint the problem, let alone fix it. However, when you use Microsoft Private Cloud (MS Private Cloud), you don't have to worry about this. You get dedicated Infrastructure as a Service (IaaS) solutions that include enterprise application (EA) management, hardware and virtualization platform interoperability and resource pool allocation for hosted cloud solution tenants while providing comprehensive scalability and run-time flexibility. MS Private Cloud offers a dedicated, private cloud solution for enterprise customers who want to run their mission-critical workloads in a private cloud with complete control over the hardware. This private cloud is designed for enterprises' unique requirements, such as authentication and authorization, data protection regulations (HIPAA, GDPR, etc.), high availability, and compliance. Enterprises use MS Private Cloud to create their dedicated private cloud to host mission-critical workloads like ERP, CRM, and email. Microsoft Private Cloud (MS Private Cloud) is the best way to manage your private cloud. It's built on Windows Server 2008 R2 and System Center with the Hyper–V cloud component. That means you can get the same performance you'd expect from a public cloud provider without letting someone else handle your data. If that's not enough, MS Private Cloud also provides in-house EA hosting or easy deployment with private cloud management features on the Windows Azure platform. So you don't have to worry about managing your servers, either!

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