11AM IST | 1:30 PM SGT | 3:30PM AEST | 5:30PM NZST
You know it, we know it: CRM is a significant investment. Businesses implement it with the hope that it will make their sales teams successful. But does this actually happen?
Freshworks commissioned Forrester Consulting this March to evaluate businesses’ current state of CRM adoption, challenges faced, and future plans.
The results are (not) shocking:
- Shorter CRM Lifespan: A majority of users who've used their CRM for 2+ years are looking to replace it within the next 2 years.
- Poor Sales Outcomes: Most businesses believe that their CRM doesn't impact sales productivity or their revenue from new customers.
- Ill-equipped CRM strategies: A large number of organizations believe they're crafting poor CRM strategies.
In our upcoming webinar featuring Forrester, we have our experts share the findings of the study, analyse the numbers, and deliver actionable insights.
Join us to find out what sales leaders like you need to do to get your CRM strategy right, especially as we navigate these challenging times.
Head, ASEAN Business at Freshworks
Senior Vice President Forrester Research
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